When discussing the novels and their experiences rereading them on social media, readers and bloggers are urged to use the hashtag #DashnerDash. Kicking off on May 27, the campaign – whose online hub is the Maze Runner Facebook page – invites fans to reread (or, in the case of newcomers to the series, read for the first time) the books in the series, beginning with The Maze Runner. The publisher is building buzz for the fifth Maze Runner book with a campaign, dubbed #DashnerDash Binge Read, to encourage readers to reread the previous books in the series, chat about them on social media, and participate in four monthly Google Hangouts. James Dashner comes to the rescue with The Fever Code, a prequel due out from Delacorte on September 27 with a 750,000-copy first print run. Help is on the way for The Maze Runner fans curious to learn the series’ backstory – including how Thomas came to build the Maze.
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